Re-Bath

Background

Re-Bath is a nationwide bathroom remodeling franchise known for delivering full-service renovations—from design to installation—through a network of locally owned franchises. With a business model focused on efficiency, consistency, and customer satisfaction, Re-Bath provides a streamlined remodeling experience using both proprietary and well-known brand fixtures. Franchise owners operate under the Re-Bath brand while maintaining autonomy over day-to-day operations, making it an ideal setup for entrepreneurs looking to grow in the home renovation space. This case study highlights one such franchisee operating in Southwest Florida.

Business Requirements

1. User Experience

Reliable connectivity and communication are critical in a customer-facing business. Re-Bath Southwest Florida needed phones, Wi-Fi, and internet service that worked seamlessly for employees and customers alike.

2. Cost-Effective for SMB

Keeping operational expenses down was essential for a small but growing team. Avoiding traditional telecom costs and licensing fees was a key objective.

3. Self-Sufficiency

Without a full-time IT staff, the system had to be intuitive enough for non-technical personnel to manage and troubleshoot.

4. Scalability for Multi-Site Growth

As they opened new showrooms across Southwest Florida, they needed a repeatable, flexible technology model to support fast and reliable deployments.

Initial Deployment

Re-Bath's first UniFi deployment began at their Fort Myers office in 2019. The setup included a Dream Machine Pro, a 48-port PoE Pro switch, two U6 Pro access points, and several UniFi Talk phones. This modest deployment immediately paid off—by porting their numbers to UniFi Talk, they reduced their phone bill to just $10 per month for an office of 15 employees. Phones were grouped in UniFi Talk and centrally managed via the Dream Machine Pro, creating an easy-to-maintain, reliable communications system.

Expansion – Sarasota Showroom

As the business expanded, Re-Bath opened a second location in Sarasota, Florida, designed primarily as a showroom. For this footprint, the UniFi Dream Router (UDR) was a perfect fit. Initially, the Sarasota site ran UniFi Talk locally, but they quickly realized the need to centralize communication. Using Teleport VPN, they connected remote UniFi Talk phones in Sarasota back to the Dream Machine Pro in Fort Myers. This allowed them to manage all phones from a single location and route outbound calls through the primary office number, while keeping inbound numbers unique per site.

Unified Management with Site Manager

UniFi Site Manager provided a powerful, centralized interface to manage multiple locations with ease. Re-Bath could monitor ISP performance, push updates, assign users to phones, and keep track of system health across all sites. Features like remote firmware updates, bandwidth usage metrics, and visibility into which site might be experiencing issues allowed the team to stay proactive without needing technical expertise. As they plan to scale, this central management layer becomes a critical advantage.

Unified Talk Experience

UniFi Talk offered a reliable, license-free phone system that could scale with the business. Re-Bath configured an intelligent phone tree that directed calls to the correct department or showroom, and they could easily update voicemail greetings and call routing rules without needing external support. The system's simplicity allowed non-technical staff to make changes on the fly, ensuring communications stayed sharp as the business evolved.

Unified Network Platform

The entire deployment benefited from the UniFi ecosystem—combining routing, switching, Wi-Fi, and VoIP into a single, manageable stack. The U6 Pro access points provided strong, reliable Wi-Fi for staff and customers alike, while PoE switches made it easy to connect and power phones and other network devices. The lack of licensing fees and seamless integration between hardware and software created a clean, affordable solution that just worked.

Support Availability

Because UniFi is such a popular platform, managed service providers, integrators, and consultants are familiar with it. That means when support is needed—which is rare—there’s a broad ecosystem of knowledgeable professionals available to help. For Re-Bath, this adds peace of mind without the overhead of dedicated IT staff.

Scaling Forward

With more showroom locations planned across Southwest Florida, Re-Bath is positioned to replicate this model quickly. A UDR and a single Talk phone are all that's needed to bring a new site online—keeping costs low, complexity minimal, and communications consistent. For a growing franchise business, UniFi delivers the perfect mix of control, flexibility, and simplicity.